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Being Alpha

Being Alpha / The Mascot


Why the wolf?

Relating to multiple scientific studies, the wolf comes out as the most suitable inspiration for the culture that we want to develop in Alpha Core. The wolf pack works as a team, cares for their weak, shares everything and grows together.

Amongst wolves, there is no hierarchy. Every wolf is equal and gets his fair share. Wolves are natural problem solvers and are enthusiastic to help their pack members. They have a very strong discipline with in their ranks and communicate effectively to signal danger, distress or success. The lone wolf howls in distress and the pack rushes to its rescue.

The Alpha of the pack naturally takes responsibility for supporting the pack and helps those in need. He is cooperative and playful within the pack but aggressive and potent in defending it from rivals.

The wolf symbolizes the philosophy of Alpha Core; there is no competition with in the pack. We look after each other, we support each other and most importantly, we never stand alone!